Direct mail produces one of the best foreclosure defense sales calls in the industry. They close at a high percentage. Why? Direct mail targets distressed home owners that need help protecting their homes. With a clear message and a nicely crafted piece sent to home owners that have a recent notice of default or notice of trustee sale, the call ins are from the right kind of home owner prospects. There is nothing better than a call from the right kind of home owner from a direct mail campaign that is targeting the right situations. Home owners are typically inclined to do whatever they can to make sure their families keep the home. In this respect, direct mail has incredible sales potential.
There are two ways that direct mail foreclosure defense leads are generated. Most direct mail foreclosure defense leads are produced on custom direct mail foreclosure defense lead campaigns. This means that the letters and messages are customized for each individual foreclosure defense organization and the campaign is purchased on a cost per piece and data record basis. Printing, postage, and fulfillment are all a part of the cost of working with foreclosure defense mail. While some foreclosure defense offices worry about the risks involved with direct mail, it is undeniable that mail produces the highest converting lead call in the industry.
When available, there is another way that direct mail foreclosure defense leads are generated. When response averages are high, there are direct mail foreclosure defense leads available on a cost per call basis. This is not the norm. In this case we do all of the mailing and plug companies in on a nationwide basis, and allow them to take the calls produced by our mail campaigns. A generic mail piece is sent out and the 800 numbers on the mail pieces route calls to participating firms. Some groups like the idea of minimizing the risk of low response by paying on a cost per foreclosure defense lead call basis.
Whichever way you get direct mail foreclosure defense leads, there is potential for some of the best marketing campaigns you have ever seen. However many calls you get, when the right home owners are targeted, your phones will light up with plenty of opportunities to grow sales, increase profits, and lower client acquisition costs.
