At ForeclosureDefenseLead.Com, we are huge supporters of aged leads. The reasons are simple. When lead buyers purchase fresh leads, there will always be competition for the business. Television calls, direct mail calls, internet leads, and live transfers all produce quality foreclosure defense leads. What they don’t do is guarantee that the responders aren’t talking to other companies or in the process of working with another firm. Therefore, can a lead ever truly be considered exclusive? Often times home owner prospects who call in or fill out forms have done so with multiple companies and multiple offers. While fresh leads will always be a part of the strategy in the foreclosure defense industry, because companies sell enough to make them work, the fact that consumers are shoppers with no loyalty, makes the case for aged foreclosure defense leads. Even with a higher than average conversion to sales, fresh leads slip through the cracks. It is not a matter of if, but rather a matter of when. This is good for the aged lead buyer in the foreclosure defense industry.
Real time internet, television, live transfer, and direct mail foreclosure defense leads all hold amazing potential as aged foreclosure defense leads. They come in a variety of age ranges with some available in the 24-48 hour range, all the way back to 12 months. We have seen every one of these types of aged leads perform in the foreclosure defense industry. The most logical reason for a firm to work with aged foreclosure defense leads is the cost. Why work with expensive fresh leads, when you can get them at a fraction of the cost and still make sales? Lead buyers are able to extend their marketing budgets and save. Even if your current lead strategy involves fresh leads, you should consider aged leads for the following reasons: 1) You should have extra leads for those sales people who will put in extra hours to earn more. 2) You should have aged leads around for newer representatives to get their feet wet before graduating to leads at a higher cost to the firm. 3) Aged foreclosure defense leads help fill in the gaps between current real time campaigns. If you are working with television and direct mail in the foreclosure defense industry you know that there is fluctuation in lead volume. Aged leads can help keep sales people from being idle and losing morale. 4) The best part of aged foreclosure defense leads, as a strategy, is that there are significant opportunities to grow sales while reducing costs. While profitability rises, firms have the opportunity to expand their sales teams and marketing.
Do you still question the value of aged leads for your foreclosure defense business? Are you doing so well with fresh leads that you cannot afford to take a shot at aged foreclosure defense leads? Are you prepared if your current fresh lead quality deteriorates or loses volume? These are all questions we feel are important. Whether you work the foreclosure defense business with mostly real time foreclosure defense leads currently or not, aged leads are a strong bet to help you get command of marketing costs and enhance revenue. The four types of aged foreclosure defense leads are below:
Many firms prefer aged internet foreclosure defense leads because of the information that comes with each lead. When filling out forms online and looking for help in protecting their homes from the banks, home owners provide the most information of any of the leads. With a phone number, email, and address, the aged lead buyer has the ability to call, send direct mail, and email each home owner prospect. That is three ways to monetize a lead, from one inquiry. Aged internet foreclosure defense leads are valuable.
Aged tv foreclosure defense leads are another great source of opportunity for home owners who have responded to a television ad for loan modification or foreclosure defense. Some use the aged television foreclosure defense leads as an alternative to aged internet foreclosure defense leads because they believe their competition will all utilize the internet. While we believe there is value in all of the aged foreclosure defense leads, we have seen times where the aged leads from television outperform the others. The one constant with this aged lead product is that it has value and affords foreclosure defense firms the opportunity to make sales, while reducing their marketing and client acquisition costs.
Aged live transfer foreclosure defense leads are the newest kid on the block in the aged lead industry. The appetite for inbound calls in the industry has grown, creating a new aged lead that has proved successful in the foreclosure defense industry. Remember that a live transfer is someone that was introduced to a foreclosure defense firm after being prescreened for basic qualifications for foreclosure defense. Before they are transferred they are also asked if they would like to find out more information, and be transferred to a foreclosure defense professional. Prequalification and interest means that a high percentage of the aged foreclosure defense live transfers are high in quality. With a slight variation of scripting, we have seen firms do extremely well with them.
Direct mail is given credit for producing the highest quality inbound call in the sales industry. This is no different with the foreclosure defense industry. Focused on distressed homeowners with notices of default and notice of trustee sale date public record data, the call-ins are strong prospects for foreclosure defense. Targeting the right people makes all of the difference in the world. Predictably, direct mail also creates one of the best aged leads available, and they are tough to locate. They find their way into the market place when companies that sell mail on a cost per call basis sell their aged data. When you can find these leads, we recommend that you jump all over them. They have shown firms that they can take an aged lead, generate sales, lower costs, and grow sales teams.
